March 2009

CSR - just for the big ones?

Some days ago I've been invited by the serbian business magazin "Leader" to write about one of the most common prejudices: CSR is just for big companies! Read here: „The current economic crisis is all about confidence and reliability.” How often did we hear this statement over the last months? How often high level bankers preached that their business was perfect until the “market” lost it’s confidence? How often experts tried to explain the current situation in an ineffective way? But how often did you hear “We are taking on the responsibility …”? Never.