Individual Investors in the U.S. Outpace Their Global Peers in Sustainable Investing
Individual investors in the U.S., often referred to as “retail” investors, are important factors in the capital markets. Statista.com estimates that 61% of all adults in the U.S. are invested in the stock market, while the latest Gallup poll says that up to 84% of households with $100,000 annual income are invested in the stock market. The equity investments of individual investors can be held in individual trading accounts, stock or bond mutual funds, ETFs, or self-directed IRA or 401(k) accounts.