Behind the Doors of the Bacardi Archives: A Conversation With the Heritage Curator of the Iconic Rum Brand and Company
What does it take to preserve more than 160 years of family, business, and brand history? Hear from Rachel Guerin, Bacardi Heritage Curator and sixth generation Bacardi family member who shares an inside look at one of the world's most unique, private corporate heritage collections: the Bacardi Archives.
For most people, history lives in textbooks, museums, or old family photo albums. At Bacardi, the world's largest privately held international spirits company, heritage is actively preserved, protected, and put to work every day.

