The trained Marketing Manager and certified St. Gallen Strategy Consultant started his career as a key account manager for a subsidiary of Krombacher Brewery. In 1995 he founded his own agency for public relations, focusing on B2B communication. Three years later he merged his company with the Welke Consulting Group® (WCG) of which he has been a managing partner since. Tim has extensive international experience as a Brand Strategist and is an expert in the area of strategic communications. He has made a major contribution to the development of the management model winkom® for strategy and brand communications which takes CSR into account.