Founder and Chief Expert of GoldenBee Management Consulting
Co-Secretary of ISO 26000 Stakeholder Global Network
CSR Visiting Lecture for MBA/EMBA of Qsinghua University since 2016
Part-time Professor of Huazhong University of Science and Technology since 2018
He studied technology and innovation management at Brandenburg University of Applied Science in Germany and received master degree of science. His research mainly focuses on CSR, Corporate Citizenship, Innovation Management and Sustainable Branding since 2003. He raised the concept of Enterprise Responsible Competitiveness and Sustainable Brand in China. He is also the advocator of GoldenBee CSR brand. He has provided counsulting, training and research services on social responsibility and sustainable development for many enterprises, institutions and government agencies.
He is author or co-author of more than twenty books, major publications including: Responsible Competitiveness—Decoding Corporate Sustainability Development, CSR Management—Decoding Responsible Competitiveness, How to Write a CSR Report (China’s first monograph on CSR reporting), CSR Management Fundamentals (China’s first monograph on CSR management), and CSR in China. Besides, he also translated Corporate Responsibility Coalitions: the past, present, and future of alliances for sustainable capitalism, and Living Corporate Citizenships: Strategic routes to socially responsible business into Chinese. He translated and edited The State of Responsible Competitiveness (2007).