The Cypriot, as well as the international business community is forced to survive today in an unprecedented view of socio-economic data because of the crisis. Like every citizen, so the companies are required to achieve each day more with less means, mobilizing the full potential and exploring new ones through the evolving challenges. Required, if they are determined that will survive and continue to grow against the recession, find innovative solutions and ways of earning the trust of customers and consumers and the quality and efficiency in their work with the least possible cost. At the same time, you have to prove every day that it is close to the society that supports them, to act with transparency and accountability, fulfilling moral obligations towards it. Only then will gain confidence and will bring together and reaping profits that allow them to survive and grow on solid grounds, having, in addition, a stronger brand.