CSR enters a more mature stage in 2012
Business attitudes towards corporate social responsibility (CSR) will undergo a metamorphosis in 2012 and PR activities will become mainly strategic. Not less important will be whether companies are spending money for charity, but more important will be the way they earn them. These are only some of the predictions of Martin Neureiter, CEO of CSR Company International published in leading Bulgarian newspaper Capital Daily. CSR is becoming more strategic activitiy, which means that we finally begin to move away from mere charity and to adopt a more sophisticated approach to how we actually do business and how it affects the stakeholders, the environment and society "said as one of the founders of the international standard ISO 26000 Martin Neureiter.